Superpedestrian created a revolutionary bike wheel, one that powers as you pedal. They wanted a fun commercial that showed the wheel’s capabilities.
In the beautiful, hilly city of San Francisco, we biked around for a few days and brought their concept to life.
30 Second Cut
60 Second Cut
Producer: Cole Sax
Director of Photography: Jacob Callaghan
Editors: Cole Sax / Jacob Callaghan
DI Colorist: Kinan Chabani
Stylist & Cating: Gilad Sasports