Turns out reinventing the wheel was worth it.
The Concept
Superpedestrian created a revolutionary bike wheel, one that powers as you pedal. They wanted a fun commercial that showed the wheel’s capabilities.
The Film
In the beautiful, hilly city of San Francisco, we biked around for a few days and brought their concept to life.
Producer:
Cole Sax
Director of Photography:
Jacob Callaghan
Editors:
Cole Sax / Jacob Callaghan
DI Colorist:
Kinan Chabani
Stylist & Cating:
Gilad Sasports