Nature is waiting for you
Nature is Waiting
Fjallraven’s is a brand that is about appreciating nature, not conquering it. With their first dive into character driven content, we worked together to create a campaign that centers around the idea that nature is waiting for anyone. Our goal was to tell a story about a lifestyle that embraces the reality of living in an urban environment and the ability to balance a relationship with nature to refresh the soul.
Shot on location in:
Vancouver, Canada | Boston, Massachusetts