The Night Caddy

In anticipation of the launch of their new Night Caddy product colorways, Armsreach Industries approached WZRD to create a commercial for the back-to-school season. The goal of the project was to showcase the problems the Night Caddy solves in a way that was tonally humorous and relatable.

The story beats are told through a series of vignettes that are intimate, whimsical, and a bit abstract. Practical and smart design is Night Caddy’s back-bone, and we are creating a world that reflects that design. In this deliberate and pleasant place, the Night Caddy is the most elegant, economical, and ethical solution to a problem.

We never see beyond the corner of the bed. Through this astute focus on often overlooked parts of our daily lives and pointed manipulation by a diversity of hands, we notice the details that we normally glaze over. The ruffles in the sheets, the relaxed structure of the pillow, and–front-and-center–the Night Caddy.