Every Connection Counts
The Concept
TE Connectivity and Contravent Agency approached us with the idea to create a spot that showcases how the engineering components that TE makes are meant to highlight connection between human and machine. They brought on Brett Doar to create a rube goldberg machine using these parts and PULL studios to compose the music that the machine would make.
Additionally they wanted to create a process doc that would highlight the collaboration between Brett and PULL culminating in the performance of the machine
CLIENT TE Connectivity AGENCY Contravent
The Film
To highlight the machine we wanted to create a feeling of fluidity and seamless movement to give the viewer the time to focus on the intricacy of the machine. We felt the best way to do this would be with a technocrane that could move around each gag that had been constructed for the machine. Once the initial foundation of the machine was constructed, we storyboarded each shot and discussed the movement and the position of the machine with our crane operator and DP. An additional element that we chose to incorporate was shooting everything in a black box with a large softbox overhead that was DMX controlled. The idea there was that the lighting cues would change within the shot to give a dynamic look to each part of the machine.
For the BTS video, we wanted to showcase the collaboration between Brett Doar and PULL and dive into the process they went through to create the machine and the music. Additionally – we wanted to explore Brett’s story and where his inspiration came from to create these types of machines. Ultimately culminating in the shoot where the music and machine come together to perform.
