Wasatch Academy's Unlikely Champion
Wasatch Academy, one of the most prestigious boarding schools in the country, currently has the number five ranked basketball team in the nation. They’re program develops elite players and prepares them for the D1 level of playing and beyond.
The team wanted to create a spot that highlighted their star center, Mady Sissoko. Mady’s story is fascinating as he is has only been playing basketball for three years and emerged as one of the nations top recruits. He grew up outside the capitol of Bamako, Mali and lived with 47 of his family members. He was discovered by a visiting ophthalmologist who put on a basketball camp and watched him play.
When figuring out how we wanted to craft Mady’s story, we realized that his connection to home and love for his mother is at the core of who he is. Together with Mady, we crafted a letter that would provide the narration for the piece. We had Mady draft the first letter and then together we sculpted it and built out a scene list around it.